I came across this horrible misrepresentation of a toy today. It’s the Banzai Wild Waves Water Park . A savvy consumer, David Ng scanned the “Water Park’s” box and took a photo of his children standing next the actual product to show how extremely misleading the product shot is. Many manufacturers spend a great deal of time and money making their product look as good as possible, but this obviously goes well beyond that and purposely tries to deceive the consumer. Apparently, the box also claims that you may not return the item to the store you bought it at (try and stop me!)
I checked on Amazon for this item and the photo there (at left) was a somewhat more realistic version. Clearly the children in this shot were photoshopped in. Probably at the last minute to avoid prosecution. The box also states “product may not be as appears on image”. Well that may well protect them legally, but that statement opens the possibility of putting anything you want on the box! One of the many strengths of the Web is the ability of consumers to get the word out about poor quality products, and they certainly have done that at Amazon.
For a fascinating look at the difference between advertising photography and reality check out Fast Food: Ads vs. Reality.